Design & Branding

Introduction What yellow, porous icon has been plastered on everything from backpacks to billboards for over two decades? The answer is undeniably Spongebob Squarepants. But believe it or not, there’s more to the Spongebob Squarepants logo than just a smiling sponge. This seemingly simple design, instantly recognizable worldwide, plays a pivotal role in the show’s…